Digital Business Building.
Our project experience since 2004.
For leading retailers and media brands, we generated a MVNO product range; as a result, we were able to tap into new population segments for mobile communications and mobile internet, as well as develop new business models for traditional markets. Examples include Tchibo Mobile as the first German branded reseller and BILDMobil as the first mobile internet MNVO.
Media Downloads & Streaming
With Musicload, we developed Deutsche Telekom’s legal download platform, which has long served as the market leader in Germany, thus establishing an important use case for broadband in the mass market.
For Deutsche Telekom, we collaborated on the design of the IPTV product range and provided longstanding advisory support. This included business model development, product and technology roadmaps, as well as content and marketing strategies.
Downloads & Clouds
We support media brands in developing and implementing new digital business models. In addition to mobile communications and e-commerce options, these also include Siegel (FOCUS), content downloads (Computerbild.de), and cloud options (Computerbild.de).
For an additional economic mainstay to wide-coverage marketing, we set up and monitored e-commerce products for major general interest portals, including T-Online Shop and BILD Shop.
Social Media Markets
Social networks are also increasingly changing the way business is conducted.To this end, we develop new business models and product formats on a regular basis.
New Portfolios for Publishers
For traditional publishing houses, digitalization constantly raises the question of survival. For years, we have supported publishers in adapting their print products to the digital world by way of M&A as well as core process restructuring.
Are multichannel networks a substitute or a supplement for traditional television stations? For a major German network family, we developed an independent MCN as a test case and experimental field.
EN OTT TV
In addition to IPTV, OTT TV has established itself as a distribution channel. For TV Spielfilm, we designed and implemented an OTT television proposal.