2. Status Quo of Digitalization in Personnel Departments
As a key value driver, the resource "employee" determines productivity, customer focus, and innovative ability, and with it, the future viability of companies.
Against this background, the personnel department is entrusted with the central task of organizing and administering the company's employees. According to current studies, the human resources sector has a lower degree of digitalization than other corporate functions, despite the fact that digitalization will have a strong impact on human resources management in the coming years. The greatest changes will occur in recruitment, administrative and managerial tasks and functions, and personnel controlling.
In addition to the aforementioned challenges, HR also faces a paradigm shift in societal values and behavior. With the megatrend of individualization, the demands of employees have evolved from the principles of "living to work" and "working to live" of the baby boomers and Generation X to "living first, then working" and "my life, my work" of Generations Y and Z. This has led to the necessity for human resources departments to make greater efforts to attract employees as innovative and pro-competitive resources. The significant power reallocations between employers and employees - from a demand market to a supply market for employees - have compelled HR departments to refocus from a strategic perspective.
Up until now, recruitment has often been governed by the principle known as "post and pray," under which job advertisements were disseminated across various print channels and, since the 2000s, online channels, in the expectation that suitable candidates would apply. This methodology - short-term, strongly ad hoc and activated only at a late stage - does not consider the radical transformation and increased complexity within the recruiting sector. In this way, recruiters cannot successfully compete for relevant candidates. The technological evolution and increased use of digital formats has displaced long-established recruitment channels into a niche existence.