According to data provided by the strategy consulting company LSP Digital and the Statista Market outlook, the first year of operations does not necessarily look like a success story. Having approximately 650,000 users and ownly 240 affiliated dealers, Paydirekt is quite a niche player in Germany. The service has the typical “chicken-egg-problem”: Customers require a significant number of affiliated dealers whereas these dealers will only connect if Paydirekt can provide a critical mass of active users. Moreover, Paydirekt can only be used in Germany whereas Paypal can be utilized in 201 countries worldwide. According to this, there is little evidence that Paydirekt will become a noteworthy competitor of PayPal.